FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James –
both biomechanists at London South Bank University – collaborated with Marcia
Kilgore (businesswoman and busy mum) to create the world's first
muscle-activating flip flop. Over twelve million pairs have been sold since, and
now we've branched out into clogs, sneakers, shoes and boots too.
